The website must contain all of these website programming features to maximize success:
- Search Engine Optimization: Your web site should be optimized in such a way that the search engines find your website extremely relevant for search terms related to your business. This will help your site rank high in search engine results pages and gain increased traffic.
- Web Site Design: A well designed web site is a vital part of an effective online marketing strategy. Websites need to be visually appealing to your target market. Your website must be designed with your customer base in mind, your goal is to generate leads and convert them to sales.
- Lead Generation: In order to convert your leads to sales you must first generate leads. Having quote and contact forms on your site will allow your business to generate leads 24/7 not only during business hours when you are answering the phone. The internet is open for business all day every day, so your website should be as well. Quote forms will also help you determine a clients needs and come up with some solutions before you contact them back.