Category Archives: Digital Marketing

3 Areas That Impact SEO

The website must contain all of these website programming features to maximize success:

  • Search Engine Optimization: Your web site should be optimized in such a way that the search engines find your website extremely relevant for search terms related to your business. This will help your site rank high in search engine results pages and gain increased traffic.
  • Web Site Design: A well designed web site is a vital part of an effective online marketing strategy. Websites need to be visually appealing to your target market. Your website must be designed with your customer base in mind, your goal is to generate leads and convert them to sales.
  • Lead Generation: In order to convert your leads to sales you must first generate leads. Having quote and contact forms on your site will allow your business to generate leads 24/7 not only during business hours when you are answering the phone. The internet is open for business all day every day, so your website should be as well. Quote forms will also help you determine a clients needs and come up with some solutions before you contact them back.

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5 Simple Steps To Improving SEO

How can your site stand out?

There are millions of websites on the internet and hundreds if not thousands of them do the exact same think that you do.

Strong content is going to be the most powerful way to grab the attention of the search engines as well as allow for individuals to tweet and like your content in the social arena.

What needs to be done to help your site rise above the rest:

1. Title Tag: Displays at the top of your browser and is displayed in search engine results.

2. Description Tag: is a meta element that, as the name states, provide a description of the content on the page.

3. Header Tags: specifies the heading of a content area or section and have more value than a standard content paragraph

4. Alt Tags: These tags are a place for an image description that help the search engines understand what is in the picture.

5. Get Indexed: Submitting a sitemap to the search engines will allow your site to be found by the Search Engines and start your climb up the search engine results pages.

The first four steps should include the keywords that you are targeting on the respective page.

These tips are just the beginning and alone will not shoot you up the rankings.

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